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Regardless of which stage your enterprise is in, advertising follows 4 steps, in keeping with the industry mnemonic, “AIDA: Consciousness, Curiosity, Want, Action.” Your job is to make potential customers aware that your product or service exists, pique their curiosity in what your product or service can do for them, make them wish to strive your services or products, and finally take action, by asking for extra info or really shopping for the product.
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