Paramount Global Names Pamela Kaufman as CEO of International Markets

Paramount Global has appointed a new leader for its intercontinental organization, naming Pamela Kaufman as its president and CEO of international markets, worldwide customer products and activities.

The freshly created function reviews into Bob Bakish, president and CEO of Paramount. Kaufman — a Nickelodeon veteran who took on the international customer goods company for the kids’ manufacturer in 2018 — effectively replaces Raffaele Annecchino, who, according to the studio, has “decided to go away the company” in his job as president and CEO of Paramount Intercontinental Networks, Studios and Streaming.

Annecchino was instantly put on depart previous month, despite obtaining a great rapport with Bakish. No even more particulars about his departure were produced out there at the time.

In her expanded position, Kaufman will be liable for driving the growth of Paramount’s intercontinental business enterprise throughout 6 continents, together with broadcast and cable networks, streaming and studios. When Annecchino was centered in Madrid, Spain, Kaufman will continue being in New York — a great deal like Bakish was when he was operating intercontinental — and travel usually to the studio’s offices around the entire world.

She will perform intently with Paramount’s international leadership team, as properly as the world articles and streaming organization. Kaufman will support shepherd the continued intercontinental rollout of Paramount+ and Pluto Television set. The former SVOD not too long ago introduced in the U.K., a important market place for the manufacturer, with a splashy London occasion.

Alongside these duties, Kaufman will sustain her recent tasks overseeing the studio’s consumer products and ordeals group.

Kaufman turned president of world-wide shopper items and activities for Paramount in Nov. 2021 — a part in which she oversaw around the world merchandise and business progress, internet marketing, franchise preparing, resourceful tactic, retail sales and customer insights for all brand names in the portfolio.

The government was liable for Viacom’s 1st immediate-to-client e-commerce website in 2019 — The SpongeBob Store — and has considering that led the expansion to further on-line immediate-to-client businesses for items tied to CBS and Showtime demonstrates, this kind of as “Star Trek,” “South Park” and MTV.

Prior to this, Kaufman served as president of buyer merchandise and main marketing and advertising officer for Nickelodeon, the place she was responsible for developing some of the brand’s largest franchises, ranging from “PAW Patrol” to “SpongeBob SquarePants.”

Just before signing up for Nickelodeon in 1997, Kaufman held positions at Turner Worldwide, Fairness Promoting and Gray Marketing.

Bakish reported: “Pam has been the strategic drive driving expanding and increasing some of the most iconic international franchises and homes in leisure. She is a proven and dependable, visionary chief who has transformed our client solutions organization by driving innovation and functioning as a worldwide company. Pam is uniquely certified to guide our international small business as we expand and diversify our throughout the world footprint and accelerate Paramount’s transformation to operating with a genuinely world method.”

Bakish included: “I want to extend my thanks to Raffaele Annecchino for the crucial job he has performed in making Paramount’s global organization and expanding our worldwide footprint. I am grateful for the dedication he has shown through his 25 several years at Paramount and wish him well in the foreseeable future.”

Kaufman explained: “I am honored to consider on this job at these types of a pivotal time for Paramount’s international business. I know firsthand the global energy of our model portfolio, and I look ahead to operating with Bob and the amazing Intercontinental crew as we carry on pursuing our worldwide growth approach, investing in critical partnerships, furthering our thrust into cellular and digital platforms in new marketplaces, and functioning as a single group globally.”