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Creating a marketing strategy with impact: the award-winning Open Water campaign

At the 2022 British E-book Awards, Alexia Thomaidis and Zoe Coxon of Penguin Basic took the crown for Promoting Approach of the Yr, for their campaign for Open Drinking water by Caleb Azumah Nelson. In this job interview, Alexia and Zoe give insights into how the campaign was created and […]

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