Table of Contents
You don’t have to rely on Google searches to find helpful and relevant content marketing blogs and educational or inspirational resources.
Your peers already have vetted many options. We asked the Content Marketing Institute community for their go-to resources and rounded out the list with a query on Help a Reporter Out.
The 40+ blogs, podcasts, and video series about content, marketing, and content marketing earned their recommendations by helping marketers learn about new topics, dig into the nuances of familiar ones, tackle strategy and tactics, and get inspired to create.
Blogs, newsletters, and content sites
1. Animalz
While transitioning from my role as a content writer to a content marketer, the Animalz blog served as a Holy Grail of intelligent insights on how content compilation and distribution work at scale. I learned about how to curate thought leadership pieces even when I wasn’t one myself. The blog is a perfect mix of strategic and tactical content around content marketing and is a must-subscribe for content folk out there.
– , growth manager, SAWO
2. Backlinko
If you’re new to SEO and want to learn all you can, Backlinko is the best resource I’ve found. They explain everything in clear detail with a consistent brand voice and real-world examples. You can certainly go beyond SEO to all areas of online marketing, as they have courses on virtually everything. Best of all is their newsletter, which is full of up-to-date content and reads quickly, so you know you’re keeping up with developments in the field.
– , founder and CEO, Textel
3. The Content Strategist
The Content Strategist shares short-form blog posts on content marketing and business tips. You’ll find interesting hooks, stories, and links to rare and insightful videos.
– , freelance writer
4. Contentfolks
Fio Dossetto offers actionable advice in customer-focused marketing and product-led content. Her posts are filled with examples and related anecdotes that make it easier to understand and implement content marketing best practices.
– , content marketing manager, Global Call Forwarding, United World Telecom
5. CoSchedule
This site will assist you in discovering intelligent content marketing tactics. The blog pieces are authored by marketing agencies, inbound marketing gurus, and other seasoned marketing professionals.
– , owner, FindTheBestCarPrice.com
6. HubSpot
I’ve read the HubSpot blog for years. I like it because they have clear sections, and then it’s broken down into beginner, intermediate, and advanced. You know exactly what you’re getting and when. There’s a ton of information, and it isn’t to be missed.
– , CEO, Rockstar Marketing
7. Marketing Dive
It provides insights on current events along with analysis for marketers, business owners, and entrepreneurs. Overall, it’s a good top-down resource of what’s happening in marketing in a given week. There also are a lot of opportunities to dive deeper into a subject or do more research. The content is also very organized, which I appreciate.
– , owner, eMathZone.com
8. Neil Patel
Neil Patel is the best SEO analyzer in the business. He has hundreds of blog entries to help any company rank higher in search results with small changes. Neil also offers tools to help you run checks on your website to see if you made changes correctly. He offers both video and written content that is easy to fit into any schedule.
– , chief marketing officer, PrizeRebel
9. Optimist
I came across their website and blog via the Tech Bound podcast. I think I’ve read close to every blog on their site, scouring for more information as it relates to growth content marketing and content strategy.
They also have a Slack channel called Top Of The Funnel, where there’s a lot going on. There are chats, conversations, webinars, AMAs. It’s a trove of content marketing resources. I also subscribe to their YouTube channel, where they house so many great guests and conversations around the world of growth content marketing.
– , head of content, Uku Inbound
10. Reforge
Reforge is one of my favorite resources. The content they put together reflects the quality of their education programs, and you get great insight into the minds of experts – folks who have been in the trenches doing this work for a long time. Often, the experts haven’t built up a large social following nor are doing much education outside of their day jobs. And that’s because they don’t have to. They’ve built such credibility and are making enough money that they don’t need to invest in additional personal branding strategies. Reforge finds these folks and works with them to share their insights with their community, and it’s amazing.
– , director of content strategy, Klaviyo
11. Search Engine Journal
SEJ is a collection of insights on how to build a business your audience and search engines adore.
– , freelance writer
12. Some Good Content
John Bonini’s Some Good Content is solid. He gets great insight from content marketing leaders. He also provides proven strategies and tactics with examples of results. Finally, he has a good library of all of this.
– , freelance marketing consultant
13. Search Engine Land
My favorite blog is Search Engine Land for its sheer depth in content. Plus, the best thing is that they quote industry experts, founders, CEOs, and other thought leaders, so the information is absolutely credible. This makes it a lot easier for me to digest the facts because I’m aware that the source is true.
– , marketing director, United Medical Credit
14. SEO By The Sea
SEO By The Sea is a blog run by a thought leader in the SEO and content marketing industry named Bill Slawski. It provides detailed, well-researched suggestions for optimizing web content to match search engine guidelines, especially Google’s, and our company’s site has benefited from my reading of this blog. One of the benefits of reading SEO By The Sea is that the author summarizes and distills many Google algorithm updates that would take hours to research independently.
– , president, Illuminate Labs
15. Social Media Examiner (and podcast)
When it comes to learning all the latest trends on social media, Google algorithms, and what it takes to nurture relationships with customers, nothing is better than reading and listening to the Social Media Examiner by Michael Stelzner.
It can be hard to learn on the fly, especially with the changing trends and algorithms. What’s more, since time and money are involved, it can be difficult to take risks. Having that trusted source of information certainly helps me plan and forecast success better compared to doing my own research.
– , digital marketer and chief writer, The Farm Soho
16. Superpath
Superpath is a content marketing community that puts out blogs, webinars, AMAs, and more, helping content marketers build a strong foundation. These resources not only focus on how to write good content but also how to be a good content marketer and set yourself up for success.
– , content marketing manager, Global Call Forwarding, United World Telecom
Podcasts and audio series
17. Ask Pat 2.0
The weekly podcast Ask Pat 2.0 is like a one-on-one coaching call with a marketing expert covering a wide range of business topics. It is a call-in show where the audience asks questions. Host Pat Flynn is an online business entrepreneur who covers topics, such as when to leave your 9-to-5 job for an online gig, how to hire experts for a podcast or other program, and how to get money from your hobby.
Until about a year ago, these podcasts were relatively brief because Pat only took one question. More recent episodes have been approaching 30 minutes because Pat engages in lengthier chats with guests.
– , founder, ThinkTyler
18. The Content 10X Podcast
This is my favorite since it is hosted by Amy Woods, a British content marketer who focuses nearly entirely on the many components of content marketing. Amy spends a lot of time discussing how to adapt on-site material for use on social media. She also discusses how to alter content submitted on one social media site for usage on another. The episodes discuss the various social media networks and how to make the most of them. At the same time, Amy also takes care to cover industry trends.
– , SEO manager, Skuuudle
19. Content Callout
The Content Callout has done a remarkable job in a short time of pivoting from just being a successful agency to being an entertaining insider look at the nibbles and repulsions that we in the industry all have to digest. Kayla Graham is a vivacious and informative source that keeps the stone of our industry, gathering no moss, while she rolls along to every salacious needlepoint we all want to attempt.
– , founder, Contentellect
20. Content Components
Content Components is a deep dive into complex content strategy in an easy-to-understand format. I enjoy hearing from the guests that are featured.
– , marketing copywriter, Heretto
21. The Content Fix
As a content marketer, The Content Fix is one podcast I love. Jillian Bowen provides fantastic content creation and management tips through mini masterclass sessions and interviews. They’re transformational and quite easy to integrate into your business strategies.
– , founder, BobbyKlinck.com
22. Content Inc.
As a CEO, I would assert Joe Pulizzi is appropriately dubbed the “godfather of content marketing.” Joe, who created Content Marketing Institute in 2007, has long maintained that organizations can achieve sustained success not through product creation and sales but through audience building through amazing content. As such, Content Inc. is geared toward entrepreneurs looking for innovative content marketing strategies to grow their business’s audience.
Each episode features an inspirational idea with the potential to transform your business. Content Inc. delivers short-form podcast episodes, with the majority lasting less than five minutes. However, do not be fooled by the brief duration of the episodes. Joe guarantees that you walk away from each episode with actionable lessons for your business.
– , founder and CEO, HostPapa
23. Copyblogger FM
When it comes to copywriting and content marketing, Copyblogger is a well-respected authority with a wealth of useful information. The Copyblogger FM podcast assists content marketers, for example, in creating stronger headlines for their material. The greatest thing is that they walk the user through the process step by step, including how to build the subject line and other details.
– , co-founder, DYL
24. The Digital Marketing Podcast
I always walk away from The Digital Marketing Podcast from Target Internet with new ideas and insights. They’re always discussing new marketing trends.
– , marketing copywriter
25. The Friday Freelance Podcast
Latasha James provides very practical and useful information for content marketers who own their businesses. I get so much guidance from this podcast and her YouTube channel.
– , founder, Words + Well
26. Marketing School
This podcast is for you if you’re seeking some actionable takeaways, insights, or useful information on content marketing. In my opinion, this podcast is unique as it covers not only content marketing but also analytics, sales, and business growth. It is currently one of the most well-known content marketing podcasts.
– , founder, MediumChat
27. Modern Day Marketer
It’s specific to B2B and combines interviews with experts and industry news, all with an actionable slant. It’s conversational and doesn’t feel preachy.
– , content marketing strategist, Amerisource Bergen
28. Nathan Barry
ConvertKit, a successful email marketing startup, was founded by Nathan Barry. Since 2009, he’s been giving sensible advice on UI design, social media, business growth, and marketing based on his own experiences. His podcasts can also be found on his YouTube channel.
– , owner, FindTheBestCarPrice.com
29. Online Marketing Made Easy
The program discusses a range of subjects ranging from content marketing to social media marketing to conversion optimization and marketing automation. Amy Porterfield also invites successful entrepreneurs and industry professionals to discuss their approach and strategy on her show. Pat Flynn of Smart Passive Income, Rick Mulready of Online Advertising Experts, John Lee Dumas of Entrepreneurs on Fire, and several others have been on the podcast.
– , CEO and founder, Aquarium Store Depot
30. Science of Success
The Science of Success podcast is one of the best motivators and improves your mindset. You can’t truly market to people if you don’t know how people think. Luckily, this podcast provides science-backed suggestions given by professionals in a variety of fields. Content marketing isn’t just about the content you can create; it’s about how to reach people.
– , chief marketing officer, PrizeRebel
31. The Social Bamboo
Formerly known as Instagram Marketing Secrets, Social Bamboo not only focuses on Instagram and e-commerce marketing but also delves into the entrepreneurial mindset in addition to covering all aspects of social media marketing.
Those who want to focus on Instagram as a source of sales leads, on the other hand, will certainly enjoy this podcast hosted by Derek Videll. Initially, he worked in traditional door-to-door and relationship-based sales, an industry that has changed dramatically with the rise of social media. Derek, in a word, is an entrepreneur who is also a skilled hustler and hacker.
– , owner and CEO, WebCitz
32. Social Pros Podcast
Social media and content marketing should constantly complement one another to obtain the best outcomes. SocialPros can help improve your content marketing performance via effective social media methods. The podcast, hosted by Jay Baer (Convince & Convert) and Adam Brown (Salesforce), features interviews with renowned social media strategists who discuss how their firms use social media to engage with their audience. Rick Wion of Kellogg’s, Zachary Lines of Walmart, and Anna Gonzalez of Google Developer Studio were recent visitors. Jay and Adam also debate, deconstruct, and disprove the latest social media trends and concepts.
– , chief product owner, TrackRight
33. Social Savvy Podcast
As a professional, I believe the Savvy Social Podcast exemplifies the critical nature of aligning your content marketing and social media efforts. The podcast, hosted by social media strategist Andrea Jones, provides conversations with top industry professionals who share their experiences and techniques for helping listeners improve their social media performance.
– , chief technical officer, Spreadsheet Planet
34. Storytelling Secrets
Storytelling Secrets by Jules Dan talks about the art of storytelling in marketing. Such an art connects your business to the audience – an important step to increase your customer base. The podcast hosts distinguished marketing experts who talk about the different marketing techniques.
– , digital marketing and SEO manager, Diggity Marketing
35. Tech Bound
I find this podcast to be an incredible learning experience. Kevin Indig has mounds of knowledge in SEO and content marketing, so I always walk away with a mound of notes and ideas. He also interviews some really interesting guests who I inevitably end up following and subscribing to. I also subscribe to his newsletter called Growth Memo.
– , head of content, Uku Inbound
36. This Old Marketing
As a CEO, I believe Content Marketing Institute is the leading online content marketing authority. So I put This Old Marketing podcast at the top of my list. The program is hosted by CMI founder Joe Pulizzi and CMI chief strategy advisor Robert Rose, two top professionals in content marketing. They also rant and rage about current marketing and business news stories in each episode. This Old Marketing informs as well as entertains. It’s also a terrific way to keep up with the latest digital marketing news.
– , co-founder and CEO, Convrrt
37. TubeBuddy Express
It is my favorite podcast regarding YouTube marketing. It is a fast-paced podcast that attempts to provide one-point advice in five- to 10-minute episodes. It delivers a lot of attitudes and strategic advice, but Tube Talk also offers thorough tactical and actionable assistance.
– , president, Stock Trend Alerts
Video series
38. Boss Babe
This is one of my go-to sources for content creation tips and how to link it to successful business practices.
– , founder, Words + Well
39. DailyVee
Gary Vaynerchuck is an entrepreneur well known for his video content marketing tactics. He was among the first marketers to use live video and social media on a large scale. He now has a sophisticated method with a videographer who follows him about and then sends the raw films to the team, who edits them immediately for distribution. On his YouTube channel, DailyVee, he includes a combination of livestreams, Q&A videos, event recordings, social media clips, and more. He also has a collection of shorter vlog-style videos.
– , technical director, CloudTech24
40. Everyone Hates Marketers
Louis Grenier’s contrarian marketing podcast is easily the most popular marketing podcast on my list. In less than four years, it surpassed a million downloads. He began his podcast to give actionable marketing strategies to those who were tired of unethical and in-your-face marketing practices. The podcast delves into a number of marketing subjects, including content marketing. He recently invited Benji Hyam, co-founder of Grow and Convert, to deconstruct how he develops high-quality content that converts on one of his latest episodes.
– , president and financial lead, BarBend
41. Jade Beason
Jade Beason gives me all the quick and effective tips I need for the most up-to-date content creation tactics.
– , founder, Words + Well
42. Modern Millie
Modern Millie is a content marketing educator that posts tips and strategies on YouTube. My work focuses heavily on the content marketing/growth marketing world, and Millie has found a way to make content that is useful and helpful for those just starting out. Whether you are an influencer or a marketing strategist, she knows how to create the right videos to inform in a way that anyone can understand and replicate.
– Brittany Mendez, chief marketing officer, Florida Panhandle
43. Semrush on YouTube
Semrush’s YouTube channel is an all-in-one marketing toolkit that pumps out videos several times a week, varying from prolonged seminars to quick guides and podcast episodes, all centered roughly relevant and timely industry matters like content strategy, SEO, PPC, and social media marketing. With this much content, they probably have a video on just about anything you need help with.
– , marketing director, Incrementors Web Solutions
Resources for now and the future
CMI community member , director of content strategy and assessment, University of Rochester, pulled together his list with resources that address both the now and the potential for the future:
As he explains: “All of these blogs and podcasts help inspire my creativity, find different use cases, and refine the techniques and processes to help my content succeed.”
Isn’t that what anyone working in content marketing wants? Try some of the entries on this list of favorite blogs, podcasts, and video channels. Then pick the content that fits your topical needs, the voices you prefer, and the formats that work for your learning style.
Got a recommendation? Share it (and tell us why it’s a favorite) in the comments below.
Cover image by Joseph Kalinowski/Content Marketing Institute
