Katie Guasco hired as parish Tourist Commission’s new chief marketing officer | News

The St. Tammany Parish Tourist and Conference Fee has hired Katie Guasco as main advertising officer to oversee a team and report to president and CEO Donna O’Daniels. Guasco will be liable for the commission’s model system, promoting, marketing, public relations, electronic and print articles, social media and the St. Tammany Movie Fee.

Guasco has far more than 16 yrs of promoting practical experience, beginning her tourism job in 2006 at Check out Baton Rouge and operating her way up to advertising and marketing director. Most a short while ago, she was the vice president of promoting at the exclusive interest publisher Hoffman Media, LLC, where by she worked with purchasers to establish focused internet marketing strategies across print, digital, social media, occasions, and custom made content platforms when supervising a workforce of 10. 

“I have named St. Tammany residence for seven a long time now and am energized by the immense chances to rejoice, investigate and encourage Louisiana Northshore as a premier vacation destination for all,” mentioned Guasco.

Guasco graduated from Louisiana State University with a bachelor’s diploma in advertising and a master’s in public administration. She is also a Licensed Journey Industry Expert, a Southeast Tourism Culture Vacation Marketing Experienced and a graduate of the Louisiana Tourism Management Academy.

In 2022, the Louisiana Travel Association identified the Louisiana Northshore group with the Louey Award for “Outstanding Conference and People Bureau/Tourist Commission of the Year (budget from $1 million and previously mentioned)” at its once-a-year assembly.

Guasco was employed after Louisiana Northshore’s marketing of Roberta Carrow-Jackson to supervisor of movie and digital communications and Sarah Hill as supervisor of marketing and advertising technique and brand name articles, in addition to selecting Erica Glory as supervisor of social media and group relations.