In this episode of the Duct Tape Marketing and advertising Podcast, I job interview Steve Miller. Conferences & Conventions Magazine phone calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to advertising and branding. He is the author of the Amazon #1 bestseller, “UNCOPYABLE: How to Produce an Unfair Advantage More than Your Competitiveness.” Steve’s speaking and consulting customers have ranged from business owners to Fortune 100 organizations, together with Proctor & Gamble, Greystar Actual Estate, Caterpillar, Boeing Plane, Starbucks, Philips Electronics, and the prestigious TED Conference. We’re talking about his hottest book — Thieving Genuis: The Seven Degrees of Adaptive Innovation.
Enhancement is not innovation and innovation is vital if your purpose is to survive in today’s organization ecosystem. Fixating on advancement in today’s planet is a hazardous path—one that in the end prospects to commoditization and irrelevance. In this episode, I talk with creator, Steve Miller, about innovating in today’s business environment by producing potent, uncopyable experiences for your goal client.
Thoughts I ask Steve Miller:
- [2:34] What does ‘Stealing Genuis’ suggest?
- [6:29] What is adaptive innovation?
- [9:39] How do you advise folks?
- [14:43] What are some of the means to know if a little something revolutionary is heading to be a major risk and not change off clients?
- [16:23] Do you have a couple of examples of businesses that you feel are just routinely great at innovation?
- [19:06] In which can extra men and women discover out about you and your perform?
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This episode of the Duct Tape Marketing Podcast is introduced to you by the HubSpot Podcast Network.
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